The Ruling on the Use of Images and Sounds in Commercial Advertisements

This article examines the Shariah perspective on the use of images and sounds in commercial advertisements. First, the importance of this topic is highlighted based on the principles of Islamic Shariah and jurisprudential rules. Subsequently, various rulings related to the dissemination of images and sounds in commercial advertisements are derived from the statements of scholars, aiming to present a balanced approach that aligns contemporary needs with Islamic guidelines. The study also evaluates modern advertisement samples to identify their social, moral, and economic impacts. Furthermore, the boundaries for the use of images and sounds are explained in the light of the Qur'an and Hadith, and practical guidelines for advertisements in accordance with Islamic principles are provided. The conclusion of the article emphasizes that commercial advertisements must adhere to Islamic ethics and principles of justice. Advertisements that promote moral corruption, injustice, or deception are deemed impermissible under Shariah.

The Ruling on the Use of Images and Sounds in Commercial Advertisements

This article examines the Shariah perspective on the use of images and sounds in commercial advertisements. First, the importance of this topic is highlighted based on the principles of Islamic Shariah and jurisprudential rules. Subsequently, various rulings related to the dissemination of images and sounds in commercial advertisements are derived from the statements of scholars, aiming to present a balanced approach that aligns contemporary needs with Islamic guidelines. The study also evaluates modern advertisement samples to identify their social, moral, and economic impacts. Furthermore, the boundaries for the use of images and sounds are explained in the light of the Qur'an and Hadith, and practical guidelines for advertisements in accordance with Islamic principles are provided. The conclusion of the article emphasizes that commercial advertisements must adhere to Islamic ethics and principles of justice. Advertisements that promote moral corruption, injustice, or deception are deemed impermissible under Shariah.